I was swept up in the incredible energy of the Korean Culture Festival in Stockholm last weekend. This festival has been annually but it was a very impressive this year. The crowd was massive, a testament to the undeniable and growing love for all things Korean in Sweden. From the irresistible allure of K-beauty to the mouth-watering flavors of K-food, the Hallyu wave has clearly reached Swedish shores. Yet, amidst this celebration, I couldn't help but notice a curious gap. The world is currently obsessed with the animated hit "K-Pop: Demon Hunters" and its chart-topping song "Golden," but here in Sweden, it feels like we're late to the party. Is Sweden lagging in the global K-Pop conversation? Other K-Beauty, K-Food and K-Tech plus Taekwondo performance of the national demonstration team from Korea were incredibly applaused. The Global Phenomenon: K-Pop Demon Hunters The animated movie "K-Pop: Demon Hunters" has become an undeniable global sensati...