Neko Health just raised another €24 million and hit a €1.67 billion valuation, but the real story is what happens to the data afterward. A friend at work spent twenty minutes last month describing her Neko Health appointment in more detail than I've ever heard anyone describe a doctor's visit. The lighting, the rotating arm full of sensors, the printout she got afterward, thick as a small brochure, showing her skin, her heart rhythm and her blood work all mapped and scored. She wasn't complaining. She sounded proud, the way people get proud after a good workout or a spotless apartment. I asked how long she'd waited for the appointment. Eight months. That number stuck with me longer than anything else she said. The raise. Neko Health, the Stockholm-based preventative health startup founded by Spotify's Daniel Ek and entrepreneur Hjalmar Nilsonne, announced on July 3 that it had raised another €24 million, pushing its valuation to SEK 17.8 billion, roughly €1....
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The Riksdag just voted to let police scan your face in real time — and the argument for it is harder to dismiss than it should be.
I noticed the security cameras before I noticed anything
else. Walking through Hötorget on a Tuesday morning last autumn, I found myself
counting them — the clean white domes mounted above the entrances, the discreet
units bolted to lamp posts, the ones swiveling almost imperceptibly on the roof
of the Kulturhuset. I'd walked that square hundreds of times. But something
about the mood that week, after another shooting in Skärholmen had made the
front pages, made me look up. Sweden's cameras had been there all along. The
question now is what they're allowed to see.
The decision
Last week, Sweden's Riksdag voted to authorize the police to use AI-powered real-time facial recognition in public spaces. The new regulation is expected to come into force on July 1st, 2026, alongside amendments to the Public Access and Secrecy Act. The law is tightly scoped: use must be "proportionate and absolutely necessary," court authorization is required as a rule, and in urgent cases police have 24 hours to obtain retroactive approval. Permitted uses cover kidnapping, human trafficking, serious crimes with a maximum sentence of four years or more, and imminent threats to life. The Swedish Authority for Privacy Protection (IMY) will supervise the program, and a fundamental rights impact assessment must be completed before the technology is first deployed. This is not a surveillance free-for-all. But it is a threshold crossed.The case for it
The government's argument rests on a
real and documented problem. Over the past three years, 23 bystanders have been
killed and 30 wounded in gangland shootings in Sweden. These are not abstract
statistics — they're people waiting for buses, sitting in parks, walking past
the wrong address. The governing coalition — the Moderates, Christian
Democrats, Liberals, and Sweden Democrats — argued that real-time
identification could become a decisive tool in breaking the speed advantage
that organized criminal networks currently hold over police response. The
technology isn't banned outright by EU law either. The EU AI Act permits
certain law enforcement uses of real-time biometric identification under
narrowly defined circumstances, subject to judicial and regulatory safeguards —
and Sweden has framed this law as operating precisely within those exceptions.
If the safeguards hold, the argument goes, the benefit is measurable and the
harm is narrow.
The case against it
The critics are not wrong
either, and their concern isn't paranoia. The Centre Party, the Left Party, and
the Greens all raised objections during the parliamentary process, citing
privacy risks and calling for stricter limits — with only the Centre Party
formally proposing rejection in full. Their worry is one that surveillance
scholars have documented across every jurisdiction that has introduced similar
technology: mission creep. What begins as a tool for murder and trafficking
investigations has a documented tendency, over time and under political
pressure, to expand in scope. The law as written today may be narrow. The
political appetite that passed it — in a government relying on the far-right
Sweden Democrats ahead of a September general election — suggests that the
floor of what counts as "necessary" has every incentive to drift
downward.
Where I land
Sweden's gang violence problem is real
and the people most harmed by it are not wealthy or powerful. Dismissing this
law as authoritarian theater misreads the genuine desperation behind it. But
I'm more troubled by the political context than the text of the law.
Proportionality frameworks erode when the people setting the dials have
electoral incentives to look tough. Sweden has a strong privacy regulator and a
functioning judicial system — but it also just handed a powerful new capability
to a police force that, a few years ago, was fined for illegally using
Clearview AI. The technology arrived before the culture of restraint did. That
gap is what worries me.
Over to you
Sweden has chosen to use one of its most progressive values — technological leadership — in service of a very old political instinct: control. The question isn't whether the law is well-written. It's whether a well-written law is enough protection when the political winds keep shifting. Is this a sensible pragmatic response to a genuine crisis — or the beginning of something Sweden will spend years trying to walk back?
READER FAQs
What crimes can Swedish police actually use facial recognition for?A: Serious offenses carrying a maximum sentence of at least four years — including murder, human trafficking, kidnapping, and imminent threats to life. Routine police work and minor offenses are explicitly excluded.
Does police need a court order every time they use it?
A: As a general
rule, yes. In urgent situations they can deploy without prior
authorization, but must apply for retroactive court approval within 24
hours.
Why did Sweden move ahead when many EU countries haven't?
A: A decade
of escalating gang violence — including bystander casualties — created
strong political pressure. The current right-wing coalition, relying on
Sweden Democrat support ahead of September elections, has made crime its
defining issue.
Isn't this banned by the EU AI Act?
A: Not entirely. The EU AI Act
generally prohibits real-time biometric identification in public spaces,
but permits narrow law enforcement exceptions under strict conditions.
Sweden's law is designed to sit within those exceptions.
Who is watching the watchers?
A: Sweden's data protection authority, IMY, will
supervise the program. Before the technology is deployed for the first time,
the police must also complete a mandatory fundamental rights impact assessment
under the EU AI Act.

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