My son brings a protein bar to school often, and I have noticed that other kids at his school eat the same one. What struck me first was the wrapper. It looks like candy, bright and cheerful, nothing like the grey, serious packaging I associate with gym supplements. I assumed it was a passing craze. Then a friend asked me a question I could not answer: would this bar work in Korea? I have been chewing on that ever since. The bar. It is a Barebells , a Stockholm brand launched in 2016 and part of the Vitamin Well Group . By its own count it sells in around forty markets. The pitch is candy flavor, real protein, no added sugar: 20 grams of protein in the original bar, 16 in the soft one, both at 55 grams. The company says its soft bars are bestsellers in many European countries. The New York Sun reviewed a soft bar in August and compared it to a favorite chocolate bar, which is not a compliment protein bars usually earn. The Food Stack newsletter calls Barebells Europe's market lea...
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Neko Health just raised another €24 million and hit a €1.67 billion valuation, but the real story is what happens to the data afterward.
A friend at work spent twenty minutes last month describing
her Neko Health appointment in more detail than I've ever heard anyone describe
a doctor's visit. The lighting, the rotating arm full of sensors, the printout
she got afterward, thick as a small brochure, showing her skin, her heart
rhythm and her blood work all mapped and scored. She wasn't complaining. She
sounded proud, the way people get proud after a good workout or a spotless
apartment. I asked how long she'd waited for the appointment. Eight months.
That number stuck with me longer than anything else she said.
The raise.
Neko Health, the Stockholm-based preventative health startup founded by Spotify's Daniel Ek and entrepreneur Hjalmar Nilsonne, announced on July 3 that it had raised another €24 million, pushing its valuation to SEK 17.8 billion, roughly €1.67 billion. The round comes eighteen months after the company's $260 million Series B, led by Lightspeed Venture Partners with General Catalyst, Atomico, Lakestar and others joining in. Neko now runs body-scan clinics in Stockholm, London and New York, each built around roughly seventy sensors that combine 3D imaging, skin mapping and blood analysis into a single twenty-minute visit. Founded in 2018, the company reached unicorn status in 2025, seven years after its first clinic opened its doors.The model.
What makes Neko interesting isn't the
scanning technology itself, medical imaging has existed for decades. It's the
packaging. The company sells the experience as consumer wellness rather than
clinical diagnostics, closer to a spa visit than a hospital referral. That
framing has produced waitlists that would embarrass most public healthcare
systems: one reviewer who wrote about her visit this year noted that roughly
100,000 people were in line for a slot. For a country whose public system
already ranks among the world's more efficient, that queue says something about
what people are willing to pay to skip it.
The pattern.
Neko also fits a familiar Swedish
pattern: a Spotify alumnus recycling capital and reputation into a new venture,
the same path Klarna's early team and dozens of other Stockholm founders have
taken. Sweden's startup ecosystem is now valued at roughly €239 billion, with
more unicorns per capita than almost anywhere in Europe, and healthtech has
become one of its busiest categories alongside fintech and climate. Neko's new
round is modest next to its own Series B, but it lands at a moment when
investors are asking harder questions about consumer health data. A company
built entirely on collecting and interpreting that data has to answer them
eventually.
My read.
I like what Neko has built more than I trust
how little it says about data retention. The company's public materials lean
heavily on the word privacy without explaining, in anything I could find, how
long scan images and blood results are stored or who can access them beyond the
clinic. That gap is common in consumer healthtech, but Neko is now valued like
a company that should know better. Raising capital on the promise of prevention
is the easy part. Earning the trust to hold decades of someone's biometric
history is the part nobody has priced in yet.
The question.
Neko's founders built Spotify on the
bet that people would trade privacy for convenience once the product felt good
enough. The body scan is making the same bet, just with higher stakes than a
playlist. Whether Swedish and European regulators let that bet run as freely as
the streaming one did is worth watching as Neko's valuation, and its waitlist,
keep climbing.
Reader FAQs
What exactly does a Neko Health scan check for?A: It combines roughly seventy sensors for 3D body imaging, skin and mole mapping, cardiovascular signals and blood analysis in a single twenty-minute visit.
Why
does Sweden keep producing healthtech unicorns like this?
A:
Spotify and Klarna created a generation of founders and capital that keeps
recycling into new companies, and healthtech has become one of the most
active categories in Sweden's roughly €239 billion startup ecosystem.
Is
Neko Health available outside Sweden?
A: Yes, it currently runs
clinics in Stockholm, London and New York, with waitlists reported in the
tens of thousands.
Should
I be worried about what happens to my scan data?
A: Neko's public
materials emphasize privacy but don't detail retention periods or access
policies in depth, which is a real gap for a company holding this much
biometric data.
Will
this kind of preventative health scanning become mainstream in Sweden?
A:
That depends on whether regulators and public trust keep pace with the
growth, since Neko's valuation and waitlist are both climbing faster than
the transparency around its data practices.

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