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The Button That Should Have Always Been There

Sweden just made it legally mandatory to let you quit. It shouldn't have taken this long. Last month I tried to cancel a streaming service I'd signed up for during a free trial — one I'd genuinely forgotten I was still paying for. The cancellation option wasn't in my account settings. It wasn't in the app. It was in a help article, behind a link, inside a support chatbot that offered me a discounted month before it would let me proceed. I got there eventually. But I left thinking: this was not an accident. Someone designed this on purpose. The rule. As of June 19, Sweden's amended Distance Contracts Act now requires any business selling goods or services online — on a website or in an app — to provide a clear, easily accessible "withdrawal button" directly within the same interface where the customer signed up. The button must remain visible throughout the full 14-day withdrawal period. When a consumer clicks it, the process must complete entire...

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